behno New York
Hetman House Media recently partnered with luxury hand bag company behno New York. To unlock even more value from their ad spend and to truly understand where their customers are, we began analyzing a set of organic and paid traffic location reports. While some of the data was to be expected, large metros for example, there have been many insights that informed and shifted our evolving strategy.
Client: Google I/O
By strategically planning our media and collaborating closely with 'X', my team leveraged innovative live stream video placements and methodologies to effectively reach our target audience. This resulted in over 1 million video views for the live event and subsequent replays on the day of the conference, demonstrating the power of our approach in driving engagement and awareness.
Client: Hybe
Beyond digital interactions, the campaign introduced a groundbreaking experiential element- physical BTS logo podiums placed in actual locations in the U.S. & Indonesia that further drove social media engagement where fans posted their photos from the podium locations.
Client: YouTube
→ Increased market consideration for YouTube Premium by over +1% measured through a series of targeted brand-lift studies.
LinkedIn: Case Study
→ USF increased its conversions, or qualified leads, by 8x while decreasing its cost-per-conversion by 86%.
Client: Brothers Ivan Music
→ Increased number of profile followers on Facebook & Instagram by more than 10x with minimal investment through a scheduled focus on quality content and dedication to brand authenticity.
Client: CAVA
→ Shifted imbalanced Google keyword strategy away from brand terms resulting in a decrease in overall conversion rate. The shift then boosted our conversions by 5-7% in other keyword categories resulting in expanded brand awareness and a higher percentage of net new customer gain.
Client: University of San Francisco
→ Saved $40k in annual advertising spend after performing Google Ads audit.
Client: Sunrun
→ Increased overall website lead conversion rate by more than 3% by adding strategic programmatic display channels to the marketing mix and targeting key geographic markets.