Our Story
Hetman House Media was officially founded in 2023. Although its roots go back over a decade when founder Pete Sahaidachny was getting his start in the San Francisco Bay Area working in the online marketing and advertising agency worlds.
Pete has now teamed up with a network of professionals, each with over 10 years of agency experience. Experience that includes advertising and media work for companies like Meta, Google, PayPal, Sunrun, and Team USA, just to name a few.
I’m motivated to create meaningful work for clients I know.
— Pete Sahaidachny, Hetman House Media Founder
Our Media Philosophy
Developing impactful advertising transcends the pursuit of the latest marketing technology. It hinges on a mastery of fundamental principles.
What’s your message?
Who are you trying to reach?
How will you reach them?
What does success look like?
One might be tempted to dismiss these principles as elementary. However, the allure of the "magic bullet" – a singular platform or software solution – persists in the marketing landscape. While this concept holds a certain appeal, it rarely translates to reality.
Sustainable advertising success is rooted in thorough research, meticulous planning, continuous optimization, and the application of experience. While advanced digital advertising platforms offer automation capabilities, it's the skilled strategist who navigates them effectively, ensuring they serve the campaign's objectives, not the other way around.
The temptation to gravitate towards the "cutting edge" can be strong. However, a critical evaluation is essential. Do these tools demonstrably align with the campaign's goals?
Prioritizing these core principles empowers the creation of resonant advertising that delivers measurable results.
What’s in the name?
Hetman (het-mən) is a historical moniker steeped in Ukrainian history and evoking images of courageous leadership and unwavering spirit. Most notably Hetman Petro Konashevych-Sahaidachny.
