LinkedIn: Case Study

While working with the University of San Francisco, lead generation for graduate and professional programs were growing increasingly expensive and challenging due to competitiveness in the Higher Education marketplace, along with difficulty targeting precise professional demographics. Increased costs and cannibalization of keywords/targets due to a historically decentralized approach to paid media, were also a challenge.

Enter LinkedIn, the professional social network and online resumé where users publicly list the company they work for and the job title they hold, along with other valuable demographic details.

“When my clients see how powerful LinkedIn's targeting tools are and how precise you can get, a light-bulb goes off.”

By first creating increased awareness through Sponsored Content, and then following-up with a detailed Sponsored Message (formerly InMail) from an authoritative voice in the field, in this case the graduate degree program directors, we were able to connect the right message with the right people, thereby increasing USF’s conversions, or qualified leads, by 8x while decreasing its cost-per-conversion by 86%.

-Pete Sahaidachny