Client: Sunrun

My team and I worked on lead generation and analytics with Sunrun, the largest residential solar provider in the U.S. The scenario: when Google & Facebook leads started becoming relatively flat, we made the strategic decision to expand into programmatic channels including AdRoll and Quantcast. The results were threefold:

• Increased website traffic

• Increased search queries

• Increased overall leads across all channels

By expanding the channel strategy, we increased our web traffic and potential to gain new leads. We also reached users who didn’t actively use Facebook or search on Google; yes those users do exist! Search queries went up due to the increased amount of awareness being generated for Sunrun on the new channels. Additionally, the expansion increased our overall ad frequency and served as a reinforcement mechanism to a base who ventured beyond the walled gardens of Facebook & Google.

And we didn’t stop there. We then worked with our client to publish a series of solar energy thought leadership articles along with additional Q&A posts related to solar energy on the popular Quora platform. Engagement soared while our leads conversion rate increased by more than 3%.

-Pete Sahaidachny