Client: Google I/O
By strategically planning our media and collaborating closely with 'X', my team leveraged innovative live stream video placements and methodologies to effectively reach our target audience. This resulted in over 1 million video views for the live event and subsequent replays on the day of the conference, demonstrating the power of our approach in driving engagement and awareness.
Client: Hybe
Beyond digital interactions, the campaign introduced a groundbreaking experiential element- physical BTS logo podiums placed in actual locations in the U.S. & Indonesia that further drove social media engagement where fans posted their photos from the podium locations.
Client: YouTube
→ Increased market consideration for YouTube Premium by over +1% measured through a series of targeted brand-lift studies.
LinkedIn: Case Study
→ USF increased its conversions, or qualified leads, by 8x while decreasing its cost-per-conversion by 86%.
Client: Brothers Ivan Music
→ Increased number of profile followers on Facebook & Instagram by more than 10x with minimal investment through a scheduled focus on quality content and dedication to brand authenticity.
Client: CAVA
→ Shifted imbalanced Google keyword strategy away from brand terms resulting in a decrease in overall conversion rate. The shift then boosted our conversions by 5-7% in other keyword categories resulting in expanded brand awareness and a higher percentage of net new customer gain.
Client: University of San Francisco
→ Saved $40k in annual advertising spend after performing Google Ads audit.
Client: Sunrun
→ Increased overall website lead conversion rate by more than 3% by adding strategic programmatic display channels to the marketing mix and targeting key geographic markets.