Client: Travel Ashland
Travel Ashland is the official Destination Marketing Organization (DMO) for the city of Ashland, Oregon. Operating as a specialized branch of the Ashland Chamber of Commerce, its primary mission is to promote the city as a year-round travel destination, transitioning its reputation from a seasonal theater town into a "modern mountain community" with four-season appeal.
Travel Ashland Visitor Guide
There is always something going on in Ashland, Oregon.
In recent years, the organization has focused heavily on economic diversification. While the Oregon Shakespeare Festival (OSF) remains a major draw, Travel Ashland has pivoted to highlight "basecamp" activities, such as mountain biking on the Ashland Watershed trails, skiing at Mt. Ashland, and the burgeoning wine and culinary scene in the Rogue Valley. By focusing its resources on "high-impact" digital marketing and organic social media growth, Travel Ashland strives to maintain Ashland's competitive edge in the Pacific Northwest.
Hetman House Media in partnership with Intently Collaborative, created a robust analytical reporting dashboard to help maintain a competitive edge for Travel Ashland. For most marketing teams, the monthly reporting ritual is a "death by spreadsheet" scenario—a frantic scramble of exporting data from Google Ads, Meta, and GA4 into a manual doc that’s often outdated the moment it’s finished. Moving to a reporting dashboard transforms this workflow by creating a single source of truth. By using automated connectors to pull data in real-time, you eliminate the risk of manual copy-paste errors and reclaim hours of productivity. Instead of logging into five different platforms to see if your spend is on track, you have one live, high-level view that ensures your team is always working with the most accurate information available.
Travel Ashland analytical reporting dashboard example created by Hetman House Media
Beyond just saving time, our dashboards turn raw, intimidating numbers into a compelling visual narrative. A well organized dashboard allows you to move past static PDFs, spreadsheets and offer stakeholders interactive reports where they can filter by date, region, or campaign with a single click. This level of transparency shifts your role from a "data collector" to a data strategist. When you aren't stuck in the weeds of data assembly, you gain the clarity needed to actually analyze performance and make the quick, informed pivots that ultimately drive ROI.
