Client: Clean Run
A Case Study in Sustained Growth: How Clean Run Achieves Unprecedented ROAS
Clean Run, a cornerstone in the dog agility community and one of Hetman House Media's longest-standing clients, has consistently evolved its business model to meet the needs of its passionate audience. Starting as a premier dog agility publication, Clean Run Magazine quickly became essential reading for enthusiasts, featuring expert training tips, course analysis, and articles from top handlers.
A Multi-Channel Approach
Recognizing the shift in consumer behavior, Clean Run strategically expanded its offerings to create a comprehensive ecosystem for dog agility enthusiasts. Their evolution from a magazine to a digital-first platform is a key driver of their success.
Online Education: Clean Run now provides a robust suite of online educational resources, including on-demand and instructor-guided courses. These programs cover everything from foundational skills for puppies to advanced handling techniques.
Diverse Product Lines: The company offers a vast selection of dog agility equipment, training supplies, apparel, and other products for canine performance sports.
Emphasis on the Handler: A core tenet of their brand is the belief that the handler is as crucial as the dog. Their products and training materials are specifically designed to help handlers improve their skills, from body language and timing to course analysis.
Clean Run offers on-demand online classes on a variety of dog sports, but they are particularly devoted to helping all levels of agility handlers achieve their goals.
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The Digital Marketing Strategy: Driving a Record-Breaking 2025
Clean Run has achieved remarkable digital marketing ROAS so far in 2025 📈
The success of Clean Run's business expansion is mirrored in their digital marketing performance. So far in 2025, Clean Run has achieved remarkable ROAS (Return on Ad Spend) that would be the envy of any online retailer. This success isn't by chance; it's the result of a meticulously executed, multi-channel marketing strategy.
Working with Hetman House Media, Clean Run has embraced an "always-on" multi-channel digital marketing approach. This strategy is continuously refined with steady, diligent optimizations, rather than relying on a "set it and forget it" mentality.
Another key factor in this success is Clean Run's deeply engaged niche audience. The brand also leverages a highly effective email marketing strategy to connect with its loyal customer base. The result? A significant year-over-year increase in ROAS without a corresponding major increase in ad spend. By continuously monitoring and analyzing report data, we are able to adapt to market dynamics and capitalize on trends, ensuring that every dollar spent drives maximum return.
Learn more at: cleanrun.com
Clean Run’s on-demand Control Unleashed classes will help you be a better dog trainer and build a strong relationship with your dog.
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