Our Story
Hetman House Media was born in Central Oregon in 2023 — but the roots run deeper than that.
Founder Pete Sahaidachny spent over a decade in the San Francisco Bay Area agency world, building and scaling paid media and digital programs for some of the most recognizable names in tech and beyond — Meta, Google, PayPal, Sunrun, Team USA, and others. He's since built a tight network of collaborators who share that same pedigree: 10+ years of agency experience, hands-on and battle-tested.
We work with brands that are serious about growth and want a strategic partner, not just someone to babysit a dashboard.
— Pete Sahaidachny, Hetman House Media Founder
Leaving San Francisco for the peaks of Central Oregon taught Pete one thing: the right strategy changes everything — whether you're managing a mountain descent or a media budget.
Hetman House exists to bring that caliber of thinking to ambitious, growth-focused brands — without the agency bloat. No layers, no fluff. Just performance-driven paid media across Google and Meta, built around real data and a genuine understanding of what actually moves the needle.
We work with brands that are serious about growth and want a strategic partner, not just someone to babysit a dashboard.
Outside of client work, Pete is a proud Central Oregon local — most days found on the trails or the slopes of Mt. Bachelor with his family and their dog.
What’s in the name?
Hetman (het-mən) is a historical moniker steeped in Ukrainian history and evoking images of courageous leadership and unwavering spirit. Most notably Hetman Petro Konashevych-Sahaidachny.
Our Media Philosophy
Developing impactful advertising transcends the pursuit of the latest marketing technology. It hinges on a mastery of fundamental principles.
What’s your message?
Who are you trying to reach?
How will you reach them?
What does success look like?
One might be tempted to dismiss these principles as elementary. However, the allure of the "magic bullet" – a singular platform or software solution – persists in the marketing landscape. While this concept holds a certain appeal, it rarely translates to reality.
Sustainable advertising success is rooted in thorough research, meticulous planning, continuous optimization, and the application of experience. While advanced digital advertising platforms offer automation capabilities, it's the skilled strategist who navigates them effectively, ensuring they serve the campaign's objectives, not the other way around.
The temptation to gravitate towards the "cutting edge" can be strong. However, a critical evaluation is essential. Do these tools demonstrably align with the campaign's goals?
Prioritizing these core principles empowers the creation of resonant advertising that delivers measurable results.
